March 20th, 2017

Euractiv: Red star over Hungary? Heineken may see trademark banned

Heineken beer’s trademark red star may be about to fall foul of Hungary’s attempts to purge itself of totalitarian symbols related to the years of Nazi occupation and, in this case, the 40 years of communist rule.(…)

Last week Deputy Prime Minister Zsolt Semjén, who jointly submitted the bill with Orbán’s chief of staff Janos Lazar, was quoted as saying that the red star in Heineken’s logo was “obvious political content”.

At the same time, Semjén did not deny that the ban was linked to Heineken’s legal battle with a small, partly locally-owned beer maker in Romania’s Transylvania — home to hundreds of thousands of ethnic Hungarians — over the use of a popular brand name there.

Source: Red star over Hungary? Heineken may see trademark banned

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  • wolfi

    We’ve known for a long time that Laser Johnny and Zsolt are a bit over (or should I say under …) the top but now Heineken as Communist?

    Actually many Hungarian brands belong to Heineken, Soproni imho is one of them like Arany Fácány (their Kakas is among my favourites …) – just look here:
    http://www.heinekenhungaria.hu/markak/sorok

    • Culturally Homogeneous Hungary

      Hungary is a civilised democratic country, and we will not tolerate totalitarian dictatorial symbols. The red star is an insult to all victims of Communism.

      • There is no reason to believe that the European Court of Justice will change its earlier rulings on the usage and meaning of the Red Star, so this typical Fidesz Law, meant to disrupt, will be declared contrary to EU legal standings and Heineken will get a lot of money from the Hungarian Tax payer’s due to Fidesz’ follies.

      • National Hiphop

        Oh, won’t you? Looks like your beloved gov’t will:
        http://hvg.hu/itthon/20170321_fidesz_lex_heineken_visszakozas

      • Polle

        “Hungary is a civilised democratic country”

        ?????????????????

  • d’oh

    Typical idiocy from the usual characters. And predictable response from the Transylvania Hungarians, being the typical petty disgruntled loudmouths that they are. Honestly I don’t know how Romania manages to tolerate them.

  • 真是时光荏苒!

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